Elements of Digital Marketing Strategy

A digital marketing strategy is a plan for achieving specific goals through online channels to support and advance business objectives.

Before you can start planning things like ad campaigns or social media outreach, you need to research your audience and set meaningful goals. These steps will tell you who you’re trying to reach and what you want to accomplish.

Once you’ve completed your research and set your goals, it’s time to work out a strategy.

Media mix

Media mix is the combination of digital channels a company uses to reach their goals, and how a company divides their budget among them.

To select your media mix you’ll first review your existing media content to find out if there are any gaps after that, you can decide which channels to focus on what content and campaigns to run on those channels and how to allocate your budget.

Recap

• Research your audience
• Set goals
• Review your existing media for gaps
• Select marketing channels
• Plan content
• Measure and analyze results